Great photography is probably the most important part of the marketing plan when trying to sell your home. Most home buyers start their search on the Internet but even those working with Realtors are getting listings sent to them. With so many properties for sale, you need yours to stand out. I use a multi-faceted marketing plan. When you hire me to list your house, you get professional photography, taken by me, and updated as necessary through the seasons. I also build a virtual tour for all homes and many land listings, as well as a webpage for your property. In addition, I do print advertising. I take real estate photography very seriously and have almost 30 years of commercial photography experience. My goal is to show your property, home or land, in the best light possible. That being said, I also strive to realistically depict your home, not misrepresent it.
I use a high end Nikon digital SLR camera with a wide angle lens that gives a perspective not possible with point and shoot cameras. I use a high powered external flash diffused to balance the light in the room and allow for proper outdoor exposures through the windows. I shoot on a heavy duty tripod for longer exposures with balanced lighting and when I do 360 spins, my specialized panoramic hardware has been calibrated to the software to produce professional results.
I don't use the latest ultra wide angle lenses that many of the pro's are using because I think it makes interior spaces look TOO spacious. Pretty pictures that make small properties look appealing until the buyer gets there and sees how small the rooms really are. It's important to me to realistically represent property while making it look as good as it can.
This is where you can help. Having your home "photo ready" when I show up will help me to showcase it in the best light. Take a look at my Photography Preparation Tips.
My background: I'm a professional photographer. I didn't just pick up a digital camera and start shooting real estate, although some people do it with decent results, that's not me. I graduated from Brooks Institute of Photography with a B.A. in professional photography in 1985. I worked as a commercial photographer in San Diego, CA from 1986 to 2004. I specialized in things that "don't move" such as architecture, products, food, art, and quilts. I shot on film with strobes, had to get it right in the camera, no computer or even darkroom editing when shooting on Transparency Film (slides).
After leaving "the city" I started looking for a way to utilize my photographic skills in a way that I could make a living. I had looked at virtual tours before but it wasn't until I found Real Tour Vision that I decided I could make it work. I insist on the best quality and this technology allows for that. In 2009, shortly before becoming active in Real Estate, I started "Woolrich Photo Tours" to create virtual tours for myself and other Realtors. I no longer have the time to shoot for other Realtors, just for my sellers, so no more Woolrich Photo Tours!
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